Strategic Portfolio
Strategic Portfolio
Featured projects:
Featured projects:
Most Recent:
National Robotics League Championship & Regional Fundraising Campaign
Spring 2026
Designed two strategic marketing flyers for the National Robotics League targeting completely different audiences within the same campaign. One drove fundraising outreach to institutional partners and donors. The other built excitement around the National Championships for students and coaches. The result was a cohesive branded campaign that balanced institutional credibility with high-energy student appeal. Beyond the creative work, I tracked registration across 80 students and 13 teams, earning $2,600 in team fees.
Highest Stakes:
Skill Up Arizona $150k Fundraising Case for Support
Spring 2026
Designed and edited a six-page donor booklet supporting SkillUp Arizona's $150,000 fundraising campaign to launch their Rapid-Response Manufacturing Training Center. Used as collateral for institutional partner meetings, I structured the piece as a persuasive argument moving donors through challenge, vision, solution, and call to action to convey urgency without pressure. The result was a credible, compelling investment case that wove equity and access into the core narrative: presenting a tiered giving structure designed to make saying yes as easy as possible.
Biggest:
Intl. Museum of Surgical Science Educational Dept. Marketing Revamp
Fall 2023 - Spring 2025
⚐ FLAGSHIP
⚐ FLAGSHIP
At the Intl. Museum of Surgical Science, I revitalized educational programming by remarketing to schools, healthcare organizations, and community groups. By modernizing tours to make medical history feel relevant and inclusive, students were able see themselves in the story of scientific progress.
Word-of-mouth recommendations and bookings grew rapidly, leading to an influx of volunteer recruitment and a newly coordinated rotation system that could accommodate up to 120 attendees across 4 floors. By 2025, tour bookings had increased 600% from 2023, generating ~$5k in monthly revenue.
Notable Collaboration:
Sound Off: NASA Glenn Research Grant Fulfillment
Fall 2023
At the Intl. Museum of Surgical Science, I got the opportunity to manage and facilitate an engineering workshop for 5-9th graders in the Chicagoland area, funded by a grant from NASA Glenn Research Center. This project included organizing the timeline, staff, and materials for the workshop as well as coordinating and rolling out marketing to schools; which included a custom flyer and tear-off sheet for bulletin boards. I also trained volunteers to facilitate the workshop for public speaking and teaching experience. After the workshop sessions concluded, I constructed a report of the students' attendance demographics and engineering processes.
Personal Favorite:
The IMSS Art Fair (Now an annual event!)
Spring 2024
The goal for this event was to increase Museum visibility outside of the academic niche and boost its reputation as an institution dedicated to uplifting creatives and innovators. Designed to connect emerging artists with local audiences and resources, it attracted attention for accessible application / booth fees and ticket prices.
A single TikTok jumped from an average of 100 views to 4.5k+ views and 450+ likes, driving 200 ticket sales and 14 vendor partnerships. The event built lasting community ties and became an annual must-attend for those interested in STE(A)M and oddities.
Most Unique:
Health in Space Exhibit Marketing & Engagement Campaign
Spring 2024
Partnered on Health in Space: Daring to Explore—an exhibit developed by the Canada Aviation and Space Museum in collaboration with the Canadian Space Agency. I created social media visuals and marketing materials that connected with both youth and adult audiences, acted as an ambassador at the Association of Science and Technology Centers (ASTC) Annual Conference, organized and co-hosted a workshop for museum professionals on exhibit design and curation of educational exhibits, then assisted in planning a NASA Family Day to bring engagement from schools and younger audiences to the exhibit.
